Universal Analytics will stop working soon

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We can help you

Reasons to migrate GA4?

Universal Analytics will stop processing new hits

Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data."

No access to historical data from Universal Analytics in GA4

Make the move over to Google Analytics 4 to build the necessary historical data before Universal Analytics stops processing new hits.

GA4 is a next-generation measurement solution

With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps.

How we can help you migrate to GA4 in 5 steps

Requirements Prep

  • Review of current data tracking setup
  • New site tracking setup and infrastructure proposal
  • Data tracking tech requirements for implementation & dataLayer requirements development

DataLayer review

Some benefits of having a dataLayer:
  • Easily hook into dataLayer events as they occur on the store
  • Pass dynamic information to all data collection services, make adjustments as needed
  • Avoid writing custom logic for each meaningful interaction
  • Avoid risks of reporting misinformation

Property setup & config

  • GA4 property creation & configuring base settings for Test and Production properties
  • Enhanced Measurement configurations
  • Filtering configurations
  • Data Retention configurations
  • Custom definitions configurations
  • GA linking

Go-live process

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:
  • DataLayer QA
  • Analytics data flow QA
  • Google Analytics & GA4 KPI data QA
  • Transactions are reported correctly

Post-go-live actions

The aspects that should be performed from Analytics migration perspective include:
  • Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)
  • Source/medium reporting
  • Comparison of transaction data between various platforms: back-end v Google Analytics
book a call

Let's migrate to GA4 in 2-3 weeks and start collecting data now!

Basic

Migrate in 2-3 weeks
For companies
looking just to migrate to GA4
request free audit
  • Current data infrastructure review & GA4 requirements preparation
  • Property setup & config
  • Base configurations & automatically tracked events
  • Key business custom events (up to 10)
  • Exploration reports configurations

Most popular!

Standard

Migrate in 3+ weeks
For companies who understand the value of data
request free audit
  • Current data infrastructure review & GA4 requirements preparation
  • Property setup & config
  • Base configurations & automatically tracked events
  • Key business custom events (up to 10)
  • Exploration reports configurations
  • dataLayer setup
  • eCommerce events setup
  • Performance dashboards

Full-care

Migrate in 3+ weeks
For companies who want an advanced analytics setup
request free audit
  • Current data infrastructure review & GA4 requirements preparation
  • Property setup & config
  • Base configurations & automatically tracked events
  • Key business custom events (up to 10)
  • Exploration reports configurations
  • dataLayer setup
  • eCommerce events setup
  • Performance dashboards
  • Email/SMS marketing strategies
  • Conversion optimization strategies
book a call