Email Marketing Services

Millions of people using email and mobile phones every day for communication, and no other platform has as many daily active users. Are you taking advantage of the potential of email marketing in your business strategy? You can connect with the right customers at the right moment and increase your sales by connecting your brand. Let us create an email marketing strategy that meets your business objectives perfectly.

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What Is Email Marketing?

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.

Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.

What is email marketing? Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.

Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? Do you use it in your marketing strategy?

Begin your email marketing planning today and discover the most effective data-driven email marketing strategies to drive repeat sales and engage with your customers.

Let us Manage Your Email Marketing Optimization

Failure to understand what is email marketing and how to maximize email campaigns can result in uncoordinated promotion strategies, low customer volume and increasing budget for paid advertising to acquire new clients.

Don’t let this be the case for your brand. Capitalize on conversion-focused and data-driven email marketing strategies. Grow your loyal customer base and generate new sales without increasing your ad spend. 

We offer a diverse range of email marketing strategies designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.

Why Email Marketing Is Important

The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 percent of email subscriberswould like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.

Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.

The Importance of Email Marketing

Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details

Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.
Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account.
Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using email marketing to reach your audience.
While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Save Time and Effort
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.
Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Test Email Campaigns
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself.
This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns.
The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

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We don’t know whether you’d be the right fit yet. But we’d love to figure out over a 30-minute call.

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Email Marketing Services for Small Business

Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales.

Mail marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.
With data-driven email marketing services for small business, you can:

  • Reach customers in real-time
  • Communicate in-depth information
  • Build credibility
  • Optimize your time and budget
  • Track your campaign results
  • Connect with more customers
  • Gain better brand recognition
  • Increase website traffic
  • Launch targeted messaging
  • Develop your unique brand

How effective is email marketing for small businesses? You’re about to find out.
Take your small business marketing to the next level with our email marketing services for small business. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
But first, discover 1) what is drip marketing and 2) how our marketing automation services can accelerate your business growth.

What Is Drip Marketing?

Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales.

Drip marketing (also known as automated email marketing or drip campaigns) is an email campaign optimization technique that uses drip marketing software to send out a series of automated emails based on specific timeframes and user actions.
Automated email marketing campaigns provide ongoing value to subscribers by slowly “dripping” useful information, such as brand updates or product teasers, over time. The goal of email marketing automation is to move customers towards a final conversion point.
How does drip marketing software function?
Email marketing companies use drip marketing software to facilitate your email marketing automation. Email marketing software:

  • Facilitates precise email segmentation
  • Includes basic analytics, such as click rates
  • Provides better control on email copy and sending frequency
  • Boasts A/B testing capabilities
  • Links drip marketing campaigns with other tools
  • Enables email personalization

What are the different types of drip marketing campaign?

There are three major types of drip marketing for each stage of your email marketing funnel:

  1. Top-Of-Funnel (TOFU) Drip: This serves as an entry point into your email marketing funnel.TOFU drips are used to initiate a conversation with your prospects.
  2. Educational Drip: This supports the second phase of your email marketing funnel. Educational drip marketing campaign focuses on providing in-depth information about your brand offerings and closing more sales.
  3. Re-engagement Drip: This type of drip marketing campaign aims to bring disengaged customers back into your email marketing funnel through special deals and offers.

How effective is email marketing automation?

Marketing automation services are designed to ensure prospects and customers are motivated to continue doing business with your brand. Drip email marketing allows you to:

  • Nurture and convert prospects into qualified leads
  • Increase customer retention
  • Automate monotonous B2C and B2B email marketing
  • Open doors for upselling and cross-selling
  • Generate better email marketing return on investment
  • Boost customer engagement and loyalty
  • Deliver a relevant brand message
  • Capture abandoned carts

Need help with email marketing automation?

Drip email marketing is all about relevance and timing. By carefully analyzing several intent signals, including user interest, information need and other behavioral metrics, our email marketing automation agency is able to create a highly segmented drip marketing campaign that drives high open rates and click rates.
Partner with our email marketing automation agency and get a top email marketing service that diversifies your drip email marketing efforts.

Email Marketing Performance Audit and Strategy

As trends emerge and go, your email marketing strategy must adapt. We perform email marketing audits to determine factors that influence your marketing success and pinpoint issues that disrupt your email marketing strategy. Our email services cover:

Campaign and Template Review
Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line and calls-to-action (CTAs) to identify problems and inefficiencies.
Technical
Review
To ensure your email newsletters and other marketing emails hit the right inboxes, our email marketing specialist reviews all technical issues with your current setup. These include your spam complaints, deliverability issues and potential domain and IP blacklisting.
Data
Review
Studies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top- and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.
Program
Review
This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage) and a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your marketing results.
Recommendations
After completing our audit, our email marketing specialists compile and present recommendations for code and design, content and CTA. We also provide proposals on the frequency of emails sent, send day and times, automation and potential for A/B testing.

Email Marketing Strategy

Review of Marketing Goals and Targeting
How effective is email marketing in achieving your brand objectives? As a top email marketing service provider, we work with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to obtain your unique goals.
Brand Guidelines and Asset Coordination
Consistency is key to acquire email marketing return on investment. That is why we adhere to your brand guidelines. We also know that content needs change from time to time, so our account managers organize all the items we need to drive brand success and develop a marketing calendar. This way, you know which campaigns will be deployed next.
Campaign Design and Deployment
Our email marketing campaign service covers everything from start to finish, so you don’t have to worry about a single thing. Need custom email newsletter service? Our email marketing newsletter team designs and develops each email to your specifications. With our email marketing agency, you can rest assured we are always focused on attaining your goals.
Ongoing List Maintenance
Reliable email marketing companies do not just focus on engaging your audience; they also ensure you’re targeting the right people and segmenting unengaged contacts. As an email marketing services provider, our goal is to consistently increase engagement with our ongoing list maintenance. We ensure the right message is sent to the right contact every time.
Campaign Tracking and Reporting
Our email marketing optimization team provides detailed monthly reports on your email marketing campaigns. These reports break down each campaign sent over the previous month, highlighting engagement metrics such as open rate, click rate, conversions and more! We also schedule regular consultations with your team to discuss the report.
Ongoing Management and Optimization
Sometimes, additional work is needed to ensure the best health of your ESP. This can include additional segmentation, list cleaning, revising the marketing strategy based on engagement and many other factors. Our email marketing team works hard to ensure your account is optimized and operates at peak performance.
Email Automation Strategy
Our Shopify email marketing and eCommerce experts create a plan to harness predictive tools in building workflows and automated campaigns that encourage and trigger future purchases. From abandoned cart and shopping sequences to welcome series and VIP reengagement automation, we’ve got you covered!
Email
Strategy
Searching for a team to create eye-catching, engaging email marketing eCommerce campaigns that keep your audience updated with current offerings and promotions? We plan, design and test Shopify email marketing and other eCommerce campaigns to increase conversions and drive revenue.
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Email
Campaigns Services

Tailored Email
Campaigns
Unlike other email companies, we set up and manage targeted email marketing campaigns aligned with your marketing goals. Looking for a simple plan for newsletter deployment? We’ve got it covered! Our team creates RSS-to-email feeds that send audience updates from your blog. We also build complex automation with conditional follow-up emails based on where your recipients are in your email marketing funnel.
Custom Templates
Studies show people prefer emails with professional and clean design rather than just plain text communications. Our email marketing specialists design and develop an email template that matches your unique brand and fits your specific needs. We ensure all our email templates are responsive on all types of devices and render correctly on various screen sizes.
Product and Service
Promotions
A big part of our email newsletter service is ensuring our clients receive a profit-oriented email marketing solution. We work meticulously to personalize the content of each email newsletter and appeal to your ideal market. Your subscribers will receive email campaigns that tell them exactly what they want to hear and offer them precisely what they want to buy.
Email Newsletter List
Management
We work closely with you to ensure your email newsletter list is growing steadily. Our email marketing experts optimize your site to encourage email newsletter signups and keep your sending reputation in good standing with all mailbox providers. On top of that, you benefit from our rich industry experience and ensure your emails earn as many shares and as few unsubscribes as can be reasonably achieved.

Why Choose us for Your Email Marketing Campaign

Full-Service Email Marketing Campaign

Need help with Shopify email marketing, drip marketing, email blast or email marketing automation? Our email marketing agency is one of the few email companies that offer a comprehensive suite of email services. Whether you only need an email blast service or a combination of email marketing solutions, our email marketing specialists have got you covered.

Multivariate and Data-driven

We don’t just create and launch email newsletter designs and marketing email templates. To ensure your email marketing campaign delivers big results, we test every aspect of your email campaign, from the subject line and send schedules to the email content. Doing so allows us to determine the best possible approach to your web email marketing campaign.

Tailored List Segmentation

We understand that the best email marketing service differs depending on the clients’ needs, demands and target audience. That is why we perform in-depth research and leverage advanced email marketing software to segment your audience list and ensure your emails get to the right recipients at the right moment.

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